When designing and decorating a conference room, you can match the space to your brand identity. Company colors, logos, and mission statements can incorporate positive culture in your meeting room. Meeting rooms may be used to highlight and celebrate employee contributions and company successes. Here are some ways to include branding and culture in a conference room design:
Logo and Colors
Using your brand’s logo and colors in your conference room can help spark employee confidence. Colors often represent the personality of your brand, so having them in meeting rooms helps set the tone. Chairs, rugs, or other furniture in the company colors can be incorporated. These additions may be subtle, but have a significant impact.
Having a visible logo helps reinforce company values during meetings. Your logo should be a visible representation of your company, so hanging it on a wall as an electric sign is a good way to display your dedication to your work, especially to higher-ups or board members. When meeting with potential clients or investment partners, this visual representation of your company can help attendees connect your sales pitch with your brand. Having your company’s mission statement visible during the meeting may be a guiding force for decisions made in a meeting room.
Collaborative Layouts
Collaboration is a valuable way to build culture and branding strategies. When designing a meeting room, choose a layout that promotes collaboration and teamwork. Incorporating furniture, such as sofas or lounge chairs, can offer relaxed spaces for breakout groups or brainstorming. By having a collaborative meeting room, business gatherings may reflect company culture and values.
Conference room layouts can also reflect your company’s brand. If your company is a modern business that promotes forward thinking, you may have several smart whiteboards as part of your space. If you sell cutting-edge technology, demonstration spaces might also be incorporated into your layout.
Highlight Employees
Highlighting employee work and achievements demonstrates that you value them and their work. This helps build a positive company culture. Aligning your employees and their achievements with your company logo and values within the meeting room helps connect the two. This can serve as inspiration for current and future employees.
Use Technology
To help support branding efforts, utilize technology in your conference room for convenience and collaboration. Interactive displays allow you to showcase your brand’s social media presence and other information related to company branding. Collaborative software enables all team members to work on one project simultaneously, improving creativity and branding outcomes. If you have company branches in multiple locations or remote employees, video conferencing technology can help meetings run more efficiently.
Design a Conference Room Today
A conference area should reflect your company values, brand, and commitment. You can do this by utilizing your company colors and logo inside the room, as well as having a layout that promotes collaboration and teamwork during meetings. Having technology to support you will also help create a culture of creativity. Contact an office rental provider today to customize a conference room for your next company meeting.
