Uri: The Surgical Strike is a cinematic glorification of patriotism, valor, and the unyielding spirit of the Indian Armed Forces that it brought to the cineplexes in 2019. Directed by Aditya Dhar, this film was a career-defining role for Vicky Kaushal and has thoroughly recreated the events surrounding the surgical strike conducted by the Indian Army in 2016 in response to the Uri OTT attack.
In this blog, let us explore the box office journey of Uri: The Surgical Strike by discussing its financial prospects, reception across sections of audiences, and the cultural impact it created. Watch movies on the Watcho app because it is a treasure trove of all sorts of content for you.
The Launch Pad: Opening Day Magic
Uri: The Surgical Strike opened to a phenomenal response on January 11, 2019. The film collected a significant ₹8.20 crore on its first day itself. The film was made like it would turn out to be, and for the same, so was it received by audiences. Marketing of the film, patriotism, and good word-of-mouth are all reasons behind the success on the first day.
The Surge: Week 1 Collections
The film’s box office collections increased gradually in the first week. Given below is the day-wise collection, which it managed to muster in the first week.
Day 1 (Friday): ₹8.20 crore
Day 2 (Saturday): ₹12.43 crore
Day 3 (Sunday): ₹15.10 crore
Day 4 (Monday): ₹10.51 crore
Day 5 (Tuesday): ₹9.57 crore
Day 6 (Wednesday): ₹7.73 crore
Day 7 (Thursday): ₹7.40 crore
By the end of the first week, Uri OTT had grossed a whopping ₹70.94 crore. The word of mouth had been spectacular, and audiences rushed in streams to the theaters to watch movies and witness this gripping tale of bravery.
The Box Office Blitz: The Following Weeks
The momentum continued into the subsequent weeks as the film didn’t dip much in collections. The second week’s earnings were as close to the first one as possible, adding another ₹62.54 crore to the kitty. It can be credited to the staying power of the film, its engaging narrative, stellar performances, and the patriotic wave it rode on.
Fun Fact: The “How’s the Josh?” Phenomenon
Uri: The Surgical Strike captured a very iconic popular word when it had “How’s the Josh? High Sir!” a line that Vicky Kaushal mouthed with passion. Soon, it became a cultural phenomenon echoed from schools to colleges, corporate event managing, and even political rallies. Watch movies have in terms of crossing the ₹100 Crore mark.
Climbing the Ladder
URI full movie in Hindi crossed ₹100 crores on the 10th day, speaking volumes for the movie’s steady graph and a great connection with audiences. While the second weekend’s total stands at ₹133.48 crore, it is sure to be one of the highest-grossing films of the year.
The Century Club: The Road to ₹200 Crore
Within no time, it covered the distance from ₹100 crore to ₹200 crore with undiminished love from audiences. It managed to get to that well-desired ₹200 crore mark in four weeks since its release. Currently, the film appears to have collected more than ₹245.36 crore in India and ₹342 crore worldwide as well, and therefore, it is a super hit.
The Economic Impact: ROI and Profit Margins
The movie was made on a moderate budget of ₹28 crore. Given its overall collection worldwide, which is ₹342 crores, the rate of return on investment was phenomenal. The URI full movie in Hindi not only covered its making but also generated massive profits for its producers, marking the potential payoff of a professionally structured, sweet, patriotic drama.
Public Response and Critical Appreciation
Both the audience and critics loved the film. The stunning performance by Vicky Kaushal as Major Vihaan Singh Shergill was greatly appreciated, as well as the direction, screenplay, and technical effects. The gripping story, realistic military action scenes, and emotional depth connected with the audience.
Interesting fact: National Film Awards
It may be said that Uri: The Surgical Strike succeeded in garnering numerous prominent awards. Vicky Kaushal won Best Actor and Aditya Dhar Best Director. The movie has also claimed the Best Audiography and Best Music Direction (Background Score) as well. But being the masterpiece of a critically acclaimed film, it undoubtedly is.
Cultural Impact and Legacy
The success of Uri: The Surgical Strike went beyond the box office, inspiring patriotism and respect for the armed forces in the audience. The film’s depiction of the surgical strike and the bravery of the soldiers really struck a chord and was a topic of discussion in school, college, and households.
The Streaming Era: On-Demand Success
After the movie ran its course at theaters, it traveled long on streaming platforms. Its availability on Watcho and other OTT releases ensured viewers saw the thriller again at a comfortable time at their discretion, which lent a long life to it.
Stream Uri: The Surgical Strike on Watcho Today!
Uri: The Surgical Strike has become a movie that embodies storytelling in every possible way, and it shows how cinema can speak closer to its audience. That kind of box office collection, along with accolades, which include critical acclaim and even social relevance, makes this movie a landmark in Indian cinema. It is an emotional saga with fabulous performances and the sheer amount of patriotism it’s going to create as a cult classic of generations.
For those who haven’t experienced it yet, now is a great time to stream Uri OTT on Watcho and witness that unforgettable journey of bravery, valor, and sacrifice.
